Franchise Expo Melbourne
I was able to attend the 2016 Franchise Expo Melbourne in Australia recently; It was very informative and what I picked up I hope will be of benefit to you, especially if you are looking at Franchising or starting a business.
Franchising is a great way to get you started in a business and with so many businesses available your choices are almost endless.What is a Franchise?
What is a Franchise
According to the International Franchise Association. http://www.franchise.org/what-is-a-franchise
“Franchising is simply a method for expanding a business and distributing goods and services through a licensing relationship. In franchising, franchisors (a person or company that grants the license to a third party for the conducting of a business under their marks) not only specify the products and services that will be offered by the franchisees; (a person or company who is granted the license to do business under the trademark and trade name by the franchisor), but also provide them with an operating system, brand and support”.
Types of Franchise Businesses
There are many types of Franchise Business covering every conceivable industry, Including:
- Aged Care
- Auto Care and Repair
- Building Services/Construction
- Building Maintenance
- Business Services
- Child Care
- Commercial Building and Residential House Services
- Food, Catering, Coffee, Fast Food, Fine Dining, Grocery, Mobile Restaurants
- Medical Care
- Personal Services
- Pet Care
- Real Estate
- Retail Products and Services
These are just a few, and the list is almost endless, especially in industries like Food. If you want to know more and to get a full picture of what Franchise business are available, contact the Franchising Association in your Country.
A brief separate glossary of franchising terms is available on IFA’s website at http://www.franchise.org/what-are-common-franchise-terms
Franchise Expo Melbourne
As I walked in through the doors, I was almost, overwhelmed by a large number of stalls all manned by the many Franchisors. I was there for a reason and, I knew, specifically what I was after (well I mean my Wife, she wants a franchise). Having done your research prior, to attending and knowing the type of business you want will save you a lot of time. There was so much to see, businesses for the professionals and the more experienced and many for the new starters.
One of the best things for me were the regular free daily seminars, covering all matters about franchising for those currently a franchisee and especially for those starting out.
What do you get
These seminars offered topics ranging from getting started, the legal requirements and even basic financial advice to get started in your own business. All, the daily seminars were presented by subject matter experts (SME) and are very relevant to existing and prospective franchisees and franchisors.
The agency in Australia that governs compliance with the Franchising Code of Conduct the ACCC (Australian Competition & Consumer Commission) had a very informative presentation. The ACCC outlined the obligations of the code for both sides the Franchisor and Franchisee. The ACCC offers free education, guides and any other relevant information to assist in meeting all legal requirements and obligations.
Often we see presentations by a sales and marketing presenter who may have a great pitch that captures our attention, but the one thing I found to be very interesting were the presentations given by real life franchisee’s, who shared their experiences with franchising. From their successes to balancing working and life. To their pitfalls along with the support, they receive from the parent company and the benefits of using a proven system and known brand name. The good thing about this was you could feel the enthusiasm and to be able to hear the words from real people with real experience.
With the Expo being backed by the Franchise Council of Australia all the exhibitors were selected as established and proven franchise opportunities. The franchises on display covered every industry and the range listed above with entry costs from a few thousand dollars to hundreds of thousand to million plus.
Whether you are in business or thinking about getting started with a franchise, and as with any business researching franchises, or business opportunities is a must, get started with a business plan
Before you make your new business franchise decision, attending an Expo in your location will help you take the next step.
About Darren Wilkins
Darren is a semi-retired senior executive and serial entrepreneur who runs a number, of successful businesses both online and offline.
With 30+ years experience in management and as a management consultant Darren has a can-do attitude and offers real practical advice that can be used for any business no matter the size, Darren is using his time focusing on online opportunities and building better businesses.
With global experience managing and directing multimillion-dollar mega construction projects and businesses. Darren has a wealth of practical experience to share and wants to help you and your business.